Creminelli via BWP Communications
Creminelli PoP Display Packaging
BWP Communications approached YUMI for assistance in creating a combination point-of-purchase display and packaging solution for Creminelli. They specialize in high-end artisanal cured meats and were in need of packaging that could support and communicate their brand in a retail environment. We were able to expand upon the great brand building blocks Creminelli already created in order to elevate their presence even further. This dual-purpose box transports/stores the product and then can be used as a point-of-purchase container by simply tearing the top off at the perforated areas. Consideration was taken as not to destroy any crucial messaging present on the box once the upper portion of the box was removed and discarded.
Role: Creative/Art Direction
