Pi by Paytm
Pi Brand Support & Website
Pi is a leader in fintech fraud prevention. We were brought onboard to work with and expand on the amazing brand work done by the talented Bethany Boss. Working with existing elements and crafting new ones, we collaborated with Bethany to release them into the wild as a new website. With the help of clever and immersive animations brought to life by Freshy, forward-thinking design and thoughtful, clean layouts using UI best practices we elevated what was expected from most of Pi’s competitors. The end result is a site that is just as impressive to look at as it is to experience.