FranklinCovey
Insightful Design Catalog
Insightful Design was FranklinCovey's Cadillac line of products and their catalog was in need of some updating. We turned the focus on the product to highlight the small details that make the line superior and created a color-coded legend system to call out and explain various features of each product. The result was a catalog that was just as much functional as it was beautiful.
Role: Art Direction
