XANGO
Favao Guide Books
XANGO needed something for their newly-minted health/fitness brand FAVAO to help encompass and communicate the principles and teachings of their Favao fitness plan. These pieces were created to serve as guidebooks while reinforcing the brand's promise. The books were built to be used in active conditions by utilizing plastic covers and spiral binding. Subtle touches like the gloss UV added to the tactile experience. All-original photography focused on core aspects of the fitness plan: diet and exercise including creative displays of ingredients to accompany the recipes throughout the book.
Role: Creative/Art Direction
